Follow us on social

UX, Digital Product & Team Manager

Currently leading UX/UI design, Conversion Rate Optimisation and Digital Transformation @James Villas. Founder of @zatheo

Building digital experiences and teams that make a difference, are focused and can achieve more.


Vast experience leading, managing and coaching UX designers, CRO Managers and Digital design teams. I am a hands on, experienced web and brand designer building digital design experiences that are results driven. 

  UX / UI / Design Systems / Product Design / Web Design / App Design
Figma / Illustrator /Photoshop / Indesign / XD


Leading by example and collaboration I strongly believe that building a team that respects one another and wants to innovate together is key to business success. I am focused on empowering teams and stakeholders to collaborate and achieve great results.

Having lead teams of designers, testers and developers we have accomplished great results both professionally and personally. Introducing, nurturing and grooming business agile and Kanban focused delivery methods to ensure the team is focused on the same direction. 

  Personal Development / Agile  / Kanban / Scrum / PRINCE2 / Strategy / OKRs
Jira / Confluence /AirFocus / Trello / Asana


Using detailed data analytics to understand user frustrations, journeys and opportunities to expand effective marketing, website development and funnel expansions. 

Having used data to effectively change and manage new features on a website, implementation of A/B Testing and multi-variant testing to support overall progression of a digital product – I have proved that data should be central to discussions of desired features. 

Managing, developing and consulting brands on their social media, ad campaigns and SEO strategies to better expand and nurture their brands for their consumers.  

  Instagram / Facebook / Google Ads / Twitter / LinkedIn / SEO / PPC / CRO Management / Data Analysis / B2B / B2C 
Google Analytics / Adobe Analytics / Hootsuite / SessionCam / HotJar / SEMRush


Using my technical background and knowledge to help develop and shape the direction of complex web applications and APIs. My roles have seen me work on API’s that are both internally consumed but also externally. Having led and managed technical authors, development and testing teams and held in depth technical architecture meetings to really understand the requirements of an API I have proven experience working in challenging and dynamic environments. 

  API / HTML / CSS / JS / SQL / PHP / WordPress / Shopify / MVC Frameworking 

Having Represented…

I could be representing you…

Social Portfolio